Small Business Course
Included in your fee are the following books that supplement classroom discussion and serve as a future reference thereafter. (We love visiting customers and seeing their Business Edge library on the shelf!)
The 7 Habits of Highly Effective People, Stephen Covey
Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.
What I Learned Before I Sold to Warren Buffet, Barnett Helzberg
Helzberg shares his thirty years of experience in running a successful business and outlines the steps needed to prosper within a challenging business environment. Through "helpful hints" and words of wisdom, Helzberg offers a proven road map for entrepreneurs and business owners looking to build a solid company that will stand the test of time.
Growing A Business, by Paul Hawken
Paul Hawken is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods, before starting Smith & Hawken, the premier mail-order garden tool company.
The Portable MBA in Entrepreneurship, William D. Bygrave, Andrew Zacharakis
This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you’ll find all the entrepreneurial advice you need to run a business, including topics such as how to recognize great entrepreneurial opportunities, financing your business, marketing your business, and exit strategies. This is a vital reference for every business owner's shelf.
Crush It, Gary Vaynerchuk
After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand.